Audit and funnel walk for Benny Ulloa's new SAG campaign. Live since 20 Oct 2026, data to 21 Oct. Judged on booked calls, not clicks.
The campaign is only about 36 hours old, so zero booked calls is normal for now. But two things will stop it booking calls no matter how long it runs. First, 174 of the 200 clicks (87%) came from Audience Network, mostly rewarded video inside mobile games, where people tap ads to earn game credits. That makes the click rate look like 8.7%. The real Facebook and Instagram click rate is 1.45%, and Meta is learning to chase game players. Second, the booking calendar only offers times from 5:00pm to 12:30am Eastern, which is dinner service for a restaurant owner. Fix both this week and the $50 a day starts buying real owners who can actually book.
Audience Network took only 12% of the budget but delivered 87% of the clicks. That is not a bargain. These are taps from people inside games and apps, and in the October report the same placement drove 48% of clicks and zero opt-ins. Facebook and Instagram cost more per click because those are real people scrolling.
Every step from the ad to a booked call. The numbers look healthy until you split out Audience Network. Of the 148 people who loaded the page, only 21 came from the feeds where business owners actually are.
I clicked through the live page on a 375px phone screen, the same way an ad click lands. Both ads point to the same page and it returns 200 OK.
One campaign is live: "SAG | Proof + P&Q to /book", $50 a day, optimising for booked calls (Schedule) in Pennsylvania. Read these with care. At 36 hours and $46, nothing here is a verdict yet, and Audience Network makes the click numbers look better than they are.
| Ad set | Spend | CPM | All clicks | FB + IG clicks | Page views (FB + IG) | Booked | Verdict |
|---|---|---|---|---|---|---|---|
| Private & Quiet | $25.20 | $16.89 | 160 | 16 | 118 (12) | 0 | FIX |
| Proof | $20.63 | $25.41 | 40 | 10 | 30 (9) | 0 | FIX |
| Old Restaurantify campaign (paused, for reference) | $958 | n/a | n/a | n/a | 399 | 1 | PAUSED |
| Video | Ad set | Spend | Clicks | Page views | Read |
|---|---|---|---|---|---|
| Video 8 | Proof | $14.73 | 7 | 6 | Meta's pick in Proof. Was the October workhorse (3 opt-ins). Hold. |
| Video 7 | P&Q | $11.64 | 11 | 8 | Meta's pick in P&Q. Hold. |
| Video 9 | P&Q | $7.23 | 4 | 2 | Weakest so far, also weak in October. Watch. |
| Video 3 | P&Q | $6.31 | 145 | 108 | Huge clicks, almost all Audience Network. Not a real win yet. |
| Video 6 | Proof | $3.84 | 6 | 5 | Too little spend to read. |
| Video 5 | Proof | $2.06 | 27 | 19 | Too little spend to read. |
Best headlines so far: "Sell It Quietly" and "Sold In 45 Days" (the same headline that won in October). $5.52 (12% of spend) went to Audience Network for 174 clicks that are very unlikely to become a call.
Change the "Work Hours" schedule timezone from Pacific/Midway to America/New_York (Eastern). The same 10am to 6pm hours will then show as 10am to 6pm in Pennsylvania, which is before and between service. Right now every booking has to happen during dinner rush or after midnight. This is the single biggest reason a good click would not become a call.
Switch placements to Facebook and Instagram only. Audience Network is sending 87% of the clicks from people inside games, and Meta is learning that those are the people to find. It was the same story in October. The campaign is only 36 hours old, so this is the cheapest moment to change it.
Do not pause videos or change budgets on 36 hours of data. After the two fixes above, let it run a full week (about $350) and read it on booked calls, not clicks. The last campaign needed about $958 per call with a broken page and calendar, so the bar to beat is low. Also watch age: Advantage+ audience has sent 25% of spend and over half the clicks (106 of 200) to the 65+ group.
At $50 a day this campaign might book 1 to 3 calls a week. Meta learns best with far more events than that. Add one extra event that fires when someone picks a date or time on the calendar, so Meta can see who is getting close to booking. Keep the campaign optimising for booked calls, and use the new event as an early read and a backup if calls stay too thin to learn from.
Change "250+ NDAs" to "more than 50" on /thankyou so it matches the ads and Benny's video. Remove the "Sales Funnels, Shaqir Hussyin" keywords from the /book page settings. Small, but trust is what this offer runs on, and these are the details a careful seller notices.